Markets Free Essays

k Market division Market segmentationâ is aâ marketing strategyâ that includes partitioning a broadâ target marketâ into subsets ofâ consumersâ who have basic needs, and afterward be structured and executed to focus on these particular client sections, tending to necessities or wants that are accepted to be normal in this portion, utilizing media that is utilized by the market fragment. Nivea utilized division at two levels * Micro level * Macro level Micro level division Nivea utilized smaller scale level nivea devided their item into all out wellbeing items and magnificence items . At smaller scale level Segment division Demographic segmentationâ consists of separating the market into bunches dependent on factors, for example, age, sexual orientation family size, salary, occupation, instruction, religion, race and nationality. We will compose a custom paper test on Markets or on the other hand any comparable subject just for you Request Now Nivea likewise utilized segment division they made male/female and youthful/youngsters various portions since male lean towards accommodation while female needs progressively sumptuous sun items and kids additionally extraordinary need from youngsters. Psychographic division Psychographic division: purchasers are isolated by their way of life, character, qualities and social class. Purchasers inside a similar segment gathering can display totally different psychographic profiles. Events this fragments on the premise ofâ when an item is bought or devoured There are a wide range of events when individuals need diverse sun insurance like. Occasions, outside games, planting, working and so forth for e. g. Individuals appreciating occasions in Egypt will require distinctive sun insurance factor( SPF) while individual in UK needs extraordinary SPF. Nivea have thought about every one of these elements and furnishes wide scope of sun items with SPF fluctuating from 4 to 50 Benefit looked for This expects advertisers to distinguish and comprehend the principle benefits customers search for in an item. Essential target of sun screen is to give insurance from destructive radiation of sun. in any case, how the inclinations will be conveyed change from fragment to section. For e. g. men needs comfort like shower utensils for guardians it is basic to shield their kids from sun powered radiations so they need high SPH with hued items. So nevia have various kinds of sun screen items Geographical division Step by step instructions to refer to Markets, Papers Markets Free Essays These business sectors incorporates extreme rivalry; as competition in the Brewing business is progressively high. SABMILLER watch out for own numerous brands with various market positions. In this market, it is a lot simpler for contenders to dispatch rival items that contend straightforwardly on cost and subsequently dissolving piece of the overall industry. We will compose a custom paper test on Markets or on the other hand any comparative point just for you Request Now Subsequent to breaking down the company’s rivalry, SABMiller has and still is encountering this issue; for instance in North America; particularly as of late where lnBev has purchased Anhevser-Busch; this has helped the predominant Brewer to augment a further space among themselves and SABMiller; which has influenced the company’s piece of the overall industry tentative arrangements profoundly, SABMiller now needs to concoct new imaginative plans to attempt to close the hole among them and A-B lnBev. The American Industry is the biggest fermenting market by an incentive as contention is currently more serious than any time in recent memory, which means more contenders, are going into a value war with SABMiller. This has become a gigantic danger for SABMiller, yet it does likewise hold chances to debilitate this danger down. For instance the organization has the chance to procure more stakes in the Brazilian market, or become the proprietor of China assets which is the biggest brewer in China. SAB’s procurement of Miller was generally because of the weight from the London Stock Exchange. It is felt that SAB was in danger because of its over dependence of delicate monetary forms in certain market. Despite the fact that their center abilities were somewhere else, SAB went on with the takeover to satisfy the partners. SABMiller’s South African Culture has formed the vital improvement of the organization. It is this culture, which makes their unmistakable capacity of entering developing markets less imitable. As featured for the situation study, SABMiller procedure speaks to union of learning dependent on the verifiable improvements of the organization. The most effective method to refer to Markets, Papers

The UN system for the protection of Human Rights Essay

The UN framework for the security of Human Rights - Essay Example 146). In the course of recent decades, there has been a warmed discussion over the justiciabilty of social, financial and social rights. In the ongoing past, numerous nations have extended the extent of their constitutions to incorporate social, monetary, political and social rights to its residents and numerous household courts, government courts, territorial bodies and worldwide associations have given a few decision over social and financial cases (Baderin and Ssenyonjo, 2010, p. 479; Schutter, 2010, p. 173). This has driven numerous specialists to reason that the discussion with respect to the justiciabilty of social, financial and social issues is finished and that these rights are justiciable. With Inter American Court of Human Rights, European Court of Human Rights, African Court on Humans and People’s Rights and other provincial courts expanding their number of decisions on such issues, the basic view is that social, financial and social rights have gotten justiciable (Sepulveda, et al., 2003, p. 67). In this manner, when the United Nations General Assembly embraced the Optional Protocol to the International Covenant of Economic, Social and Cultural Rights numerous human rights activists and individuals everywhere throughout the world named equivalent to â€Å"victory for financial rights’. Notwithstanding, this paper makes an endeavor to assess, basically, this announcement by introducing the two sides of the story. The paper would start with presenting brief accounts and foundation of the International Covenant on Economic, Social and Cultural Rights, Committee on Economic, Social and Cultural Rights and Optional Protocol to the International Covenant on Economic, Social and Cultural Rights, which would be trailed by the assessment of the Justiciability banter. Conversation International Covenant on Economic, Social and Cultural Rights Drafted in the year 1954 and marked on December 16, 1966, the International Covenant on Economic, Soci al and Cultural Rights (ICESCR) is a United States General Assembly Resolution. As the name recommends, it ties its gatherings towards guaranteeing the assurance and arrangement of the monetary, social and social privileges of people. As of now, this multilateral arrangement hosts 160 gatherings that have marked and endorsed the agreement. In any case, 32 states have either not marked or marked however nor sanctioned the pledge up till this point in time (Young, 2012, p. 113). Strikingly, the United States of America, which marked the contract on October 5, 1977, considerably following 35 years is yet to sanction the constitution. Six at that point, the United States has been administered under six diverse organization of Cater, Reagan, George W. H. Bramble, Clinton, George W. Shrubbery and Obama organization (Baderin and Ssenyonjo, 2010, p. 479). As moderate republicans, Reagan, George W. H. Shrubbery and George W. Shrub organizations didn't see monetary, social and social rights a s â€Å"inalienable human rights†, however as alluring financial, social and social objectives that ought not be the object of restricting contracts. Then again, Carter, Clinton and Obama organization have perceived equivalent to â€Å"human rights†, however have postponed approving the contract into the US constitution as a result of different political reasons (Sepulveda, et al., 2003, p. 67). Basically, ICESCR is an augmentation of the Universal

Online Teaching Resources

Online Teaching Resources Updated on: January 31, 2019 A flexible, remote-work opportunity where you decide where you teach and when you teach. Whether you are a certified teacher looking to make extra money or you are seeking professional development and the opportunity to expand your skill set by virtually teaching ESL to students abroad, online teaching provides a flexible, remote-work opportunity where you decide where you teach and when you teach. We have partnered with VIPKid to bring you the best and most up-to-date resources to get started with online teaching. Here you will find articles about online teaching best practices and models, time-management resources for working remotely, strategies and activities for supporting English Language Learners, and everything else an online teacher needs. TEACHING ESL ONLINE Essay Writing Topics and Prompts ICEBREAKER Get Your Students Talking With ESL Icebreaker Games ESL TEACHING RESOURCE Sheltered Instruction 101 for ESL Teachers ESL ACTIVITY Alphabet Activity for All Levels TEACHING ONLINE FROM HOME Teaching and Tutoring English Online From Home TEACHING ONLINE Advantages and Challenges That You Can Expect PD OPPORTUNITIES Online Teaching Is The PD You Don't Know About Yet ONLINE TEACHING FAQâ€"Everything You Want to Know CASE STUDY Innovative Teaching Strategies That Support ELL Success

Persuasive Speech On Social Media - 1648 Words

How much time do people spend on a cell phone or computer daily? What percentage of that time is consumed doing things other than scrolling through Instagram, twitter, and Facebook feeds or snap chatting peers? Seventy three percent of wired teens use social media websites (CNN). We live in a society where social media dominates a vast majority of our life. Lapointe Lapointe, through a relatable series of emotional developments, targets teens and families caught up in social media to clearly inform them about the dangers of tech-based social apps and the vitality of monitoring what we say, do and like. Our actions, although they may seem immensely minuscule, have large implications. By using scare tactics, Lapointe’s argument becomes not†¦show more content†¦The reason Lapointe is able to gain the audiences attention is because of her superb use of emotional persuasion. Adding on to her many eloquent ideas, through pathos, Lapointe confirms, â€Å"Social media is th e intoxicatingly enticing world of relational connection that has invaded our culture†(Lapointe Lapointe). Therefore, It is pivotal that in a world that is dominated by technology that individuals are able to create a happy medium and learn to be â€Å"normal† people. People who seek outside connections, friendships, and dialogue. Individuals still existed and still had friends before they were referred to by their Instagram handles and snapchat names. When individuals get so caught up about how many likes they receive on a photo, they are showing high levels of superficial connections and unrealistically bonding over impractical values, for example, celebrity crushes. Once an individual embarks on such a track it is very difficult to backtrack and learn how to formally connect with people, this is something which terrifies many people. Through an emotional appeal, Lapointe compares this to eating habits as she states, â€Å"†¦like having a dessert first- you are no longer interested in the healthy meal that would be face-to-face interactions with the key people in your life†(Lapointe Lapointe). In our world, people enjoy taking the easyShow MoreRelatedPersuasive Speech On Social Media Essay2013 Words   |  9 PagesPurpose: To persuade my audience to minimize their phone usage. Thesis: Stay in the present moment, don’t let yourself believe you’re going to forget a memory because you didn’t document it through social media. Claim: Policy Organizational Pattern: Problem-Solution I. Introduction A. Attention Getter: Four Years of your life is wasted to what’s sitting inside all of your pockets right now; your cellphone. The average person spends roughly 90 minutes a day playing on their phone, whether it’sRead MoreComparison Of Emma Watson And Tim Watsons Speech941 Words   |  4 PagesAnalysis and Comparison Essay English Language Assignment In this essay I will be comparing and analysing Emma Watsons ‘Gender Equality is your issue too’ speech, executed on the 20th of September, 2014. Watson had pre-prepared this speech, as it was performed for the HeForShe campaign at the UN Headquarters, in New York. Alongside Tim Collins’ speech to the 1st Battalion of the Royal Irish Regiment, in Iraq, 2003 – of which was an eve-of-battle rousting and of which had not been prepared, prior to BritishRead MoreEssay on The Future of Technology and Social Networking1686 Words   |  7 PagesAdam Ostrow is a new media entrepreneur and commentator of the twenty first century. One of the main titles that Ostrow holds is being the editor in chief of Mashable.com, one of the most-read independent news sites in the world, covering the latest technologies, trends and individuals that are driving the current evolution of the web. Since joining Mashable in 2007, Ostrow has contributed more than 2,500 articles. Under hi s direction, Mashable has grown more than tenfold to 13 million visitors perRead MoreAnalysis Of Elie Wiesels Speech1199 Words   |  5 Pagespresented a speech as part of the Millennium Lecture Series at the White House on April 12, 1999 2.(Wiesel 221). President Bill Clinton and his wife Hillary Clinton hosted the formal event. Numerous government officials from a wide order of public, private and foreign office attended the event 2.(Wiesel 221). Although Elie Wiesel designed his speech to persuade, it actually felt somewhat outside from its original intended purpose, as being more different. Wiesel’s speech, persuasive in nature, wasRead MorePersuasive Speech About Younger Generation840 Words   |  4 PagesThe Younger Generation Purpose: To give a persuasive speech on whats wrong with the younger generation. Thesis: The younger generation is a product of a highly technological environment. I. Introduction A. Hello Im Phillip Nettles. Today Im here to discuss whats the problem with the young generationRead MoreLincoln Speech Analysis1038 Words   |  5 PagesStates of America in 19th century. It’s the President Abraham Lincoln famous Gettysburg address. One of the main points for Lincoln when he giving this speech is to persuade both union and confederate (two different sides during the civil war) citizens to come join together to create the new equal and justice United States. This persuasion speech made me known why many people saw him as the great man. He did not antagonize, nor did he show disrespect to the dead, even those who fought for the ConfederacyRead MorePersuasive Speech : Social Networks960 Words   |  4 PagesPersuasive Speech : Social Networks INTRODUCTION Nowdays, many existing social sites mediate worldwide. Among the popular website and the choice and the madness of all ages, especially teens are Facebook, Twitter, Friendster, and Myspace. Most social network services are web based and offers multiple ways of interaction between users, such as online chats, exchange messages, e-mail, video, voice chat, file sharing, blogging, discussion groupsRead MoreGender Roles Of Society And The Bible Essay1691 Words   |  7 PagesGender Roles in Society and the Bible Upon losing the election to become the 45th president of the United States, Hillary Clinton gave a concession speech and told â€Å"all the little girls who are watching this...never doubt that you are valuable and powerful and deserving of every chance and opportunity in the world to pursue and to achieve your own dreams† (Clinton). While Candidate Hillary Clinton said these girls are â€Å"deserving of every chance,† our society may prove otherwise. Although women todayRead MoreRhetorical Analysis Of Gale Sayers Acceptance Address747 Words   |  3 Pagescourage. Applying the rhetorical lens to a speech or in communication comes with a lot of different elements. Starting with the means of persuasion pathos, ethos and logos. Pathos is put into a persuasive speech in order to evoke pity or emotion; it is often used to help alter decisions. Ethos is the ethics that are behind the speaker of the speech and the credibility that follows them. Finally, logos is the logic that is written in the speech. In the speech given by Gale Sayer’s for the George S. HalasRead MorePop Art : An Art Movement905 Words   |  4 Pagesmeaning, on the contrary, it wants the audience to have a clear message of the daily social, political and cultural changes occurring and how they impact society. The Philadelphia Museum of Art held the â€Å"International Pop† exhibit from February 24, 2016 through May 15, 2016. This exhibit focused on art from 1950’s to 1970’s were it explored bold and thought-provoking imagery, reliving a period influenced by social, political and cultural changes. This was a movement that crossed continents from Europe

Chemical Reactions And Synthesis Of Organic Compounds

Organic chemistry is the complexity of natural compounds. It is applied to the production of mundane objects that include: plastics, polymers, soaps, detergents and drugs. Such compounds of organic chemistry involve the identification, modelling, chemical reactions and synthesis – it initiates the concept of design implemented in organic compounds (Helmenstine A, 2014). An example of an organic compound is the product of organic drugs in which are manipulated behind the chemistry of its design. A particular category of drugs: NSAIDs (Non-steroidal anti-inflammatory drugs) is one the most common types of medication utilised to treat a range of conditions associated with the human body. Aspirin, paracetamol and ibuprofen are among the category of NSAIDs (Deruiter, 2002, p.1). The product formed by the basis of organic chemistry provides the insight that organic compounds can be morphed and designed in a way to produce a particular product. Thus, organic chemistry is the applicat ion of organic molecules to form products; it is the chemistry of design. Organic compounds derive from elements within the second row of the periodic table, more specifically carbon due to its periodic position. Carbon has the ability to donate and take four valency electrons, thus it has the tendency to form various bonds in comparison to other elements (UT Dallas, 2014). Organic compounds are produced by covalent and ionic bonding – an important aspect of organic chemistry. In the aid of carbon,Show MoreRelatedModule 4 DBA notes966 Words   |  4 Pagessubstance, while a chemical change alters a substance at the molecular level. Physical Properties: A property that can be observed or measured without changing the chemical identity of the substance. Physical properties can be categorized as either intensive or extensive. Reactivity: An element or compound’s reactivity is its ability or capacity to react, or bond, with another substance. As you continue through this course, you will observe and compare this particular chemical property in a varietyRead MoreSudan 11687 Words   |  7 PagesSYNTHESIS OF 1-PHENYLAZO-2-NAPHTHOL ABSTRACT Amines are compounds composed of nitrogen atoms bearing alkyl or aromatic compounds. Amines undergo interesting reactions, one of which is with the reaction with nitrous acid producing an azo dye. In this study, the experiment focused on synthesizing an observing the physical properties of Sudan-1. Sudan-1 is of the most common dyes found in waxes, oils and in some food ingredients specifically curry and chilli powder. Furthermore, this study aimed toRead MoreWhat Are Carboxylic Acids? Essay1389 Words   |  6 Pages What are â€Å"Carboxylic Acids â€Å"? Carboxylic Acids are organic compounds which contain carboxyl group as a function group (C (=O) OH). The carboxyl group is a combination of hydroxyl group (−OH) and carbonyl group (C=O). The general formula for any carboxylic acid with any molecule is: *the letter (R) refers to any other group like alkyl group. Examples of Carboxylic Acids:- Structure of Carboxylic Acids:- †¢ The CO2H unit is planar and consistent with sp2 hybridization with nearly trigonal bondRead MoreDrug Classification System ( Atc )904 Words   |  4 Pagesalso called a medication or medicine, is a chemical substance used to treat, cure, prevent, or diagnose a disease or to promote well-being. Traditionally drugs were obtained through extraction from medicinal plants, but more recently also by organic synthesis. Pharmaceutical drugs may be used for a limited duration, or on a regular basis for chronic disorders. Pharmaceutical drugs are often classified into groups of related drugs that have similar chemical structures, the same mechanism of action,Read MoreChemical Reactions. . A Chemical Reaction Is A â€Å"Chemical1009 Words   |  5 Pages Chemical Reactions A chemical reaction is a â€Å"chemical change that occur when chemical bonds between atoms are formed or broken.† The substance that goes into a chemical reaction is the reactant, and the substances produced produced at the end of the reaction are known as products. Chemical reactions are all around us constantly occurring, anything from a candle burning to the rusting on a fence are examples of a chemical reaction. Chemical reactions can be noticed by Chemical ChangeRead MoreChemical Reaction : Chemical Reactions948 Words   |  4 Pages Chemical Reactions A chemical reaction is a â€Å"chemical change that occur when chemical bonds between atoms are formed or broken.† The substance that goes into a chemical reaction is the reactant, and the substances produced produced at the end of the reaction are known as products. Chemical reactions are all around us constantly occurring, anything from a candle burning to the rusting on a fence are examples of a chemical reaction. Chemical reactions can be noticed by Chemical ChangeRead MoreSynthesis Gas : The Interim Exquisite1139 Words   |  5 Pages1.1 Synthesis gas – the interim exquisite Synthesis gas is a versatile intermediate feedstock for fuel and value added chemical synthesis. It is a mixture of hydrogen and carbon monoxide in various ratios. The composition of synthesis gas can be widely varied, depending on the synthesis processes and the composition of the raw materials, i.e. their hydrogen-to-carbon ratios and their reactivity’s. Synthesis gas can be produced not only from natural gas, petroleum, petroleum derivatives, or coalsRead MoreWhats Organic Chemistry Essay983 Words   |  4 PagesOrganic chemistry is the chemistry of carbon compounds. It is the basis of all earthy life and are all very different, by their chemical and physical properties and their structures. With a multitude of carbon compounds existing in this world, there was a need for a way to organize all of them by their characteristics. A few of the many functional groups include alcohol, aldehydes, amines, esters, ethers, and ketones. The substance that seems most interesting is be nzoin, which is characterized inRead MoreScience And Technology Of Designing1421 Words   |  6 Pagesproperties of materials without changing the materials’ chemical status (Murphy et al., 2011). There are two general ways available to produce nano materials, as shown in the following figure 18. The first way is to start with a bulk material and then break it into smaller pieces using mechanical, chemical or other form of energy (top-down). An opposite approach is to synthesis the material from atomic or molecular species via chemical reactions, allowing for the precursor particles to grow in sizeRead MoreSynthesis of 3-Nitrobenzaldehyde Essay1476 Words   |  6 PagesThis experiment is about the synthesis of 3-nitrobenzaldehyde through nitration. The nitration of benzaldehyde is an example of an electrophilic aromatic substitution reaction, in which a proton of an aromatic ring is replaced by a nitro group. Many aromatic substitution reactions are known to occur when an aromatic substrate is allowed to react with a suitable electrophilic reagent, and many other groups besides nitro may be introduced into the ring. Although the reaction produced a low yield at the

21st Century Learners Free Essays

Carol Dweck, in an article entitled â€Å"Who Will the 21st-Century Learners Be? † discusses the characteristics of 21st-century students, their attitude towards learning as well as their hierarchy of values . She based her conclusions on AASL document describing appropriate standards for learners of 21st century. The article points out that nowadays students do not possess features required by AASL, like for instance critical thinking or ability to evaluate themselves. We will write a custom essay sample on 21st Century Learners or any similar topic only for you Order Now The author explains that most of the current learners have â€Å"a fixed mindset†, which means that students believe to have limited intelligence capacity and, after reaching certain point in their development, they simply are not able to develop any more. Dweck claims that learners â€Å"value looking smart over learning† and â€Å"they are not disposed to engage in critical thinking to gain and share knowledge; and they are low on self-accountability and self assessment strategies†.Nevertheless, the author found the solution to that problem and explains that learners with growth mindset- those who think that the intelligence development is possible- could reach the AASSL standards. Moreover, she presents the results of her researches in which she finds that â€Å"students with a growth mindset seek out learning, develop deeper learning strategies, and strive for an honest assessment of their weaknesses†¦Ã¢â‚¬  and thanks to this their school performance was better that their peers.Professor Dweck believes a growth mindset might be broaden, and to do so, we should praise students for effort put in the process of studying rather than for their intelligence. When they strongly believe that they are so intelligent, they could refuse further learning after making mistakes. They think that â€Å"success means they’re smart, and they conclude difficulty means they are not†.Moreover, we can also teach students the growth mindset what have a contribution to increasing their motivation. Also, familiarizing student with arcana of the work of brain helps them to comprehend the process of learning. Author believes that the successful twenty-first century learner will possess a lot of passion, curiosity and resilience. How to cite 21st Century Learners, Papers

Corporate Responsibility of Enron Samples †MyAssignmenthelp.com

Question: Discuss about the Corporate Responsibility of Enron. Answer: Introduction "Many critics of the concept of corporate responsibility have criticized business interests for their lack of ethics throughout their operations." Business ethics is set of rules that tell how business operates, how business decisions are made, how people (employees, competitors, suppliers, stakeholders, shareholders customers) are treated. Ethical business behaviour improves productivity living standards (Crane Matten, 2016). Business ethics is all about doing good things ignoring bad things at work place. Business ethics includes all ethics related issues that come while we conduct business activities. Corporate social responsibility (CSR) is subset of business ethics. It is companys responsibility towards the environment, in which it operates. Once a person go through the CSR of company, can know the mission responsibility of organisation towards society economy. It takes care of human rights environment protection. It is important to increase competitive advantage to build trust with customers employees (Schmitz Schrader, 2015). It aims to ensure that a company operates its activities in an ethical way. Many compa nies publish their information on their CSR activity on their website. In this assignment ethical issue of Enron is taken. Enron was an American energy, commodities services company. The practices scandal that led to the issue are explained. Impact on shareholders, employees government is also discussed as a result of ethical issue. About Enron Enron was Americas seventh largest corporation. The company was established in 1985, by the merger of Houston natural gas Inter North. Initially Enron started as Pipeline Company, expanded with launching broadband services online website for trading commodities in 1999. It was the largest business online site the company was getting 90% of income from the transactions over Enron online. In 2000 the growth of the company was fast the annual profits reached to $100 billion. The stock price peaked at $90. But in 2001, the companys condition started deteriorating. In the October the company revealed a loss of $618 million. The company become bankrupted on December 2, 2001. It was the biggest case of bankruptcy in US and revealed that its financial condition was sustained by well-planned accounting fraud, known as Enron scandal. Around 5600 employees lost their job. The company ended its bankruptcy in Nov, 2004. Accounting practices scandal Accounting scandals arises from manipulation of financial statements. Accounting practices are intention manipulation of accounting records in order to make a companys financial condition better. They always have adverse effect on the business. Accounting policies are implemented by accounting practices. These are illegal activities include misusing funds, understating expenses, overstating revenue, under recording liabilities, misappropriation of assets not taking book keeping seriously enough (Hong V?n, 2014). Mark to market accounting and special purpose vehicle are some techniques used to conduct such illegal activities. In the mark to market accounting, assets liabilities are valued at current price instead of book value. At the end of financial year, business estimates how much the assets worth is. Special purpose vehicle is subsidiary of company protects even when the parental company goes bankrupt. Financial gain is the aim of such scandals practices. It includes involve ment of employees, financial advisor or the organisation itself to mislead investors shareholders. When an organisation practices such activities then that is charged to loss of reputation, civil criminal penalties and loss of human capital (Qi-he, 2013). Enron its accounting firm Arthur Andersen were involved in the financial scandal, that is known as Enron scandal revealed at the end of 2001. The chief financial officer Andrew Fastow tried to fake the record of company, made it look like the company was growing with huge profits and made the future value accounting. Future value accounting was used to predict the future of Enron that the company was going to make in future was considered to be the part of profits of shareholders. As a result, people started to take interest in company started buying the shares. In 1990 the company hired Jeffrey Skilling to a new division Enron finance corp. He involved practices such as, mark to market accounting and special purpose vehicles to hide huge debt assets from investors. Special purpose vehicle (SPVs) is a subsidiary company that makes its obligation protected even when the parent company goes bankrupt. The purpose of this practice was to mislead financial statements rather than operating results. The company used SPVs to reduce risks hide debt to make companys financial statements look better. As the scandal progressed, share prices of Enron decreased from $90.56 to just $1. The company believed that its stock price will keep on increasing but it declined. The value of SPVs also declined and then the guarantees were forced to play. So, the company disclosed financial statements and balance sheets of the company. The U.S. Securities and Exchange Commission initiated an investigation the rivalry player Dynergy gave an offer to purchase the company (Nascimento, 2014). The deal failed on December 2, 2001 because the price offered was very low. Enron filed for bankruptcy under U.S. Bankruptcy Code. It was the largest bankruptcy case in the U.S. history. Andrew Fastow many other executives of company were charged for different allegations, some were punished sent to prison. Andrew Fastow was the main defaulter of Enron scandal along with the Arthur Andersen who was Enrons auditor, oversaw the matter. Arthur Andersen was pressurised to ignore the issue. Arthur Andersen was charged guilty of destroying documents by the U.S. District Court. The company lost the majority of clients, employees shareholders received limited returns even though losing pension funds and life time savings. Effect on Stakeholders Stakeholders are the key persons of the executive of management. They have stake in the company. Stakeholders are the persons who have interest in the company (Rowley, 2017). They can be employees, stockholders, customers, local community, government and regulatory agencies. Basically there are two types of stakeholders- internal external stakeholders. Internal shareholders are the members of the organisation. Managers, directors, employees shareholders are part of it. External stakeholders have direct interest involvement in the action of organisation. There are dormant stakeholders also in the company. They are the persons who have nothing to do with company, but have share from long time and they have right in profits. These dormant stakeholders are similar to silent partners in the business. The first important stakeholder is shareholders. Owners of the business invested the money believing on the false financial statements. Companys financial statements were not clear to shar eholders. They did not only lose money on stock investment, also put money into the Enron retirement plan with full confidence. Investors lost 60 billion dollars within a few days. Enron holdings became worthless when the company declared bankrupt. Bankrupt of company affected people badly. Shareholders who purchased shares between September 1997 December 2001 were eligible for a pay-out. But when the company went bankrupt, no one was eligible for pay-out. The persons, who bought common stock, received an average of $6.79 per share. Employees struggled to meet their ends. Those who were working from years lost their job in a movement plus the rewards which were pending. Employees invested their money in Enron shares, expecting higher prices in future. The price of share was $90.75 but after the bankruptcy the price of share falls down to $0.67. They did not only lose the job, they lose health care, life savings also the old age security (Schermer Pinxten, 2014). The only mistake that employees committed was being loyal to their company wanting their own share return in future. Employees had faith in companys growth increasing shares of prices (Snellman, 2015). Most of the employees were given just thirty minutes to empty desk and leave the company. Most of the employees used to take part in Enron 401 k plan, absolutely got nothing. They move to their old farmhouse. Employees give up their income to think company will resolve the matter soon (Petit, 2014). Companys auditor Arthur Andersen lost its accreditat ion. The board of directors were also not attentive to companys book of accounts created by Enron. Directors did not paid attention to employees because they dont consider any responsibility towards employees. They found themselves representatives of shareholders only (Turner, 2015). This thing affected greatly the long term value of the shareholders investment. Workers did not even receive any notice of lock down, they could not even sell the stock. A worker of the company wanted to sell the shares, but told that they had been locked out. In 2004, employees of Enron won a suit case of $85 million from their pension fund. By this agreement, an employee received almost $3100 (Preuss, 2013). In the next year shareholders received a wholesome amount of $4.2 billion from banks. In 2008, shareholders amount reached to $7.2 billion from $40 billion lawsuit. The government set out the regulations need of the business to do well to keep the economy healthy (Trevino Nelson, 2016). The interest of citizens destroyed in American economic system. They had to face certain economic challenges. Inflation began to rise it was hard for them to survive. The livelihood of many individuals affected in the society. It cost the economy by raising the cost of goods services. Andersens firm was considered with no intention of providing financial services. Legal obligations From the above incident government announced that high level management employees will be held responsible for the workings of the company (McMillan, 2017). This incident changed the relationship between American corporations the American public. One post Enron plan was also announced by the president. This plan was to make financial statements more clear representative by the management. This plan also included high level of corporate social responsibility also financial responsibility for accountants, CEOs auditors (Muller, 2014). The aim of government was to take strict action but not to put pressure on honest accountants of the economy. When federal state laws deal with fraud other practices, then they dont follow ABA model rules rather they adopt culpable reckless conduct. Culpable reckless conduct deals according to the situation stands for criminal acts. Minimum requirements of culpability are defined in section 305 that is limitations on scope of culpability requiremen ts. Under federal securities, there are criminal liability civil liability which could alter the situation while investigation. Conclusion The practices done by Andrew Fastow, Jeffrey Skilling and Arthur Andersen once gave them financial gain. But ultimately these manipulative practices led to the failure of organisation. Bankruptcy of organisation shook the entire system. Not only financial advisor auditor, bankers also contribute to the downfall of Enron. Financial statements profits were over shown by the organisation, which helped organisation to gain customers interest attracted many investors. But bankruptcy of organisation could not give the return expected by them. The employees lost their job retirement savings affected badly. References Crane, A. and Matten, D., 2016.Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. Hong V?n, T., 2014.Accounting Ethics And Its Important Role For Reduction Of Accounting Fraud: An Empirical Study In Hanoi (Doctoral dissertation). McMillan, C., 2017.Exploring the Strategic Business Processes Senior Leadership use to Enable Successful Ethical Practice within Their Organization(Doctoral dissertation, Colorado Technical University). Muller, A., 2014. Corporate social responsibility.Wiley Encyclopedia of Management. Nascimento, A., 2014. 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